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Flying Under the Radar (FUR)

What Is It?

Also known as the Wiki Ninja, the Flying under the Radar pattern speaks to a successful adoption approach that many organizations have used when adopting wiki's. Specifically, hosting the wiki initially through unofficial channels, using a corporate credit card or other "black market" funding to pay for hosting, as well as using a set of community resources who are willing to play the role of Champion, Gardener, and other roles on their spare time.

Usage

The flying under the radar approach is particularly useful when introducing wiki's, blogs, or other Web 2.0 platforms to organizations that have very little history with using these tools. Getting a wiki up and running, releasing it to a small subset of users, and creating proven business value by actual usage can often be a quicker route to success than going through the multiple levels of bureaucracy necessary to installing, establishing and supporting the Web 2.0 solution. Because of their viral nature, this kind of approach can be incredibly successful within the enterprise.

Care should be taken, though, to recognize when this approach is no longer scaling to support the needs of the organization as a whole. At some point, Web 2.0 solutions, including wikis, need to be properly considered within the context of the entire enterprise, including existing platforms that might be providing similar function. Leadership will eventually need to be included. The emphasis should always be on on continual learning and change, and direction from all levels of the organization, preventing the solution from getting bogged down in an overly complex, top-down governance structure.

If you're finding it impossible to convince leadership within your organization that wikis are important and useful, or if your current organizational culture is very resistant to change, then do what you have to get your wiki up and running. Often it is much easier to prove value from a working system that has dedicated users. It's easier to ask for forgiveness for a successful unauthorized implementation than permission to get one started.

Related Patterns

  • WikiChampion - is essential when flying under the radar, he is going to spearhead adoption, evangelize the platform, and defend it from people who intentionally want to shut it down.
  • WikiSponsor - make sure that somebody who has the ear of senior leadership is onboard even if it is quietly so, what one should do everything they can to avoid escalation while flying under the radar, the WikiSponsor is your kidneys if you need one.

We successfully used Flying Under the Radar approach at our large biotech company. Initially a small R&D team wanted an Access database, but the Access consultant recommended using a wiki instead. Eventually there were 4 separate wikis due to the bottoms-up excitement. A year later the IT department had some bandwidth to look at wikis and social networking solutions as part of their IT roadmap. That would never happened without the success and enthusiasm from under the radar wiki champions (or the servers under the desk). If interested, check out this Collaboration Wiki Case Study.


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